Guides
Guides to AI visibility.
Practical guides on how AI assistants read websites. Each one draws on the providers' own bot documentation and our benchmark of 419 Norwegian businesses.
Crawler access · 16 Jul 2026
robots.txt for AI crawlers: the practical guide
Which AI bots visit your website and what each one does, how to allow or block them, and the firewall mistake 1 in 5 businesses makes without knowing it.
Read the guide →Standards · 16 Jul 2026
What is llms.txt, and should your website have one?
A proposed markdown map for language models. No major provider has confirmed reading it. We still recommend one, and show you how to write it in 15 minutes.
Read the guide →Coming soon
Structured data for small businesses
Organization, LocalBusiness and FAQ markup, step by step.Writing content AI can quote
How to structure pages as answers.What the benchmark taught us
Findings from Benchmark 2026, in plain language.Free · 5 of 35 checks · under a minute
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