Question 1PASS
Does AI know the company?
ChatGPT and Gemini correctly describe what it does and where (2 of 3 engines required).
Screenshot of the answer: in the full report
Sample · anonymised real audit
A report you can hand straight to your web agency.
An anonymised excerpt of a full AI Visibility Audit. The technical results (categories A–F) are from a real plumbing company's website in our benchmark, audited on 28 September 2026 with methodology v0.4.1. We renamed it "Example Plumbing AS". The live AI answers further down are illustrative. In a real report, every claim comes with the check behind it, the result and the evidence. benchmark →
AI Visibility Audit · Report28 Sep 2026 · v0.4.1 · 72.17 / 103 pts
70/ 100
Example Plumbing ASGood foundation, gaps to close.AI knows the company, but recommends competitors.
72
plumbing median (121 websites)
87
industry leader (plumbers)
+20
from the top 3 fixes (70 → 90)
AAccessibility for AI crawlersOpen to AI, except for one crawler blocked at the firewall (see A8 below).25.7/26
BContent without JavaScriptHomepage and service pages fully readable without JS.15/15
CStructured dataNo JSON-LD at all, so AI has to guess who the business is.0/15
DContent structureOne clear H1; no FAQ, heading levels skip, no meta description.7.5/15
EEntity clarityPhone, email, address and a consistent name, but no org.nr anywhere.8/10
FTechnical foundationSitemap, canonical, HTTPS and a fast response in place; no llms.txt.13/14
GActual AI visibility (live tests)AI knows the company, but recommends competitors.3/8
Methodology v0.4.1 (How the score works →): 72.17 of 103 points, normalised to 70 out of 100. The industry comparison comes from wave 3 of our benchmark (September 2026), computed with the same tests.
Check by check
Every result comes with evidence.
The full report lists all 35 checks like this, with what we tested, the result and the evidence. You or your web agency can verify every line. Here are 8 of them:
A2GPTBot allowed in robots.txt
No rule in robots.txt matches / for GPTBot.
A8Firewall does not block AI bots · 2.67/3
GPTBot → HTTP 403; the other 8 AI crawlers → 200. robots.txt allows OpenAI's training crawler, but the firewall overrules it.
B1Meaningful text in raw HTML
2,762 characters of visible text on the homepage before JavaScript.
C2Organization / LocalBusiness JSON-LD
No structured data on any of the 5 audited pages.
D3FAQ section or question-shaped headings
1 question-shaped heading; no FAQ section.
D4Title + meta description · 1.5/3
Title 67 characters (OK); meta description missing.
E3Organisation number in content
No org.nr on any of the 5 audited pages, the contact page included. AI has to guess which legal entity owns the website.
E4Consistent business name
Name in the page title matches the domain.
…plus the remaining 27 checks, each with points, evidence and source.
What AI says
AI knows them. It recommends someone else.
The diagnosis ends with the live tests. We ask three fixed questions in ChatGPT, Perplexity and Gemini and attach a screenshot of every answer. This is roughly how the section reads:
Question 2FAIL
Does AI recommend it?
Asked for "a plumber in [city]", all three engines recommend competitors; the company is never mentioned. The report names which competitors, with screenshots.
Screenshot of the answer: in the full report
Question 3FAIL
Does AI cite the website?
One engine of three cites the domain; the threshold is two.
Screenshot of the answer: in the full report
This is usually the part that hits hardest. You can see, in your customers' own questions, that you're not in the answer.
Fixes in priority order
Three fixes take it from 70 to 90.
Every finding becomes a task, ordered by how many points it wins back for the work involved. These three add 20.5 of 103 points, enough to reach the AI-ready band.
01Add Organization / LocalBusiness JSON-LDName, address, phone, org.nr and service area, in one block we write for you, ready to paste.+10 pts
02Add an FAQ section with FAQPage markupThe questions customers ask AI, answered on your own page.+7 pts
03Add a meta description and the org.nr in the footerTwo lines that tell AI what the business does and which company it is.+3.5 pts
There's also a five-minute job on the side. Unblocking GPTBot at the firewall is worth only 0.33 points, but it decides whether ChatGPT's training data includes the company at all. The full list covers every failed check, and the implementation offer covers that list and nothing else. No "phase two" surprises.
Free · 5 of 35 checks · under a minute
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